On March 1, 2009, Donruss Playoff, LP's Sports Trading Card assets were acquired by Panini America, Inc. Unfortunately, Score Entertainment, the TCG division of Donruss Playoff, LP, was not part of the Donruss assets purchased by Panini America, Inc. As a result, the upcoming Bleach Infiltration TCG launch will be cancelled.

While we are saddened by this development, Score Entertainment would like to thank the players and collectors who have supported Bleach and its many other games over the years. For more information on Bleach, please visit http://bleach.viz.com.

Source: http://www.officialbleachtcg.com/dspNewsDetail.cfm?nid=271

More Info about if another company takes over the Bleach TCG.

If another company take over the Bleach TCG, if will be started over from scratch with a new look and new mechanics. We will not see this incarnation of the TCG anymore, unless a new company get the rights to use the mechanical setup of the current Bleach TCG.